Bristol Bloggers & Influencers events combine networking and practical advice on improving your blog and online presence. Bringing you speakers on topics ranging from social media to content creation, as well as cocktails and making connections in The Square’s Lower Deck Cocktail Bar.

How to work effectively with influencers to promote your business

Influencer marketing can be a cost effective way of promoting your business and this talk will show you how to work with bloggers and influencers to get the best results.

What the talk will cover

– Why you should consider working with bloggers & influencers
– Practical tips on finding bloggers & influencers to work with
– How to assess whether an influencer is right to work with your business
– Why you should look beyond the traffic numbers and social media stats
– How to work with different levels of blogger from the up-and-coming to the pro-blogger
– How to manage the risk of negative coverage
– How to get the best from a blogger engagement
– How to build beneficial long term relationships with bloggers

About the speaker

– Heather is a professional travel blogger at Heather on her travels, where she has worked with numerous leading travel brands and destinations over the last 10 years.
– Heather is the founder of Bristol Bloggers and Influencers, a community of 350+ bloggers and digital influencers in Bristol and has organised a number of successful blogger events for the group, as well as running their Twitter and Instagram channels.
– Heather is the co-founder of Travelator Media, a collective of leading UK travel bloggers, where she has manages blogger campaigns with leading travel brands such as Tourism Spain, Destination Canada and Citalia.
– Heather is co-founder of the Bristol Travel Massive group, which organises networking events for travel professionals in Bristol
– Heather is a speaker and consultant on topics related to influencer marketing, blogging and social media.

Who is this talk for?

– Local businesses who are interested in working with influencers to promote their business
– Marketing and PR professionals who want to understand how best work with influencers to promote their clients.
– Bloggers who are interested in working more closely with local businesses

Format of the session

– 6pm arrive and time for a drink and networking before the talk starts
– 6.30-7.30pm Presentation with time for questions at the end
– 7.30-8pm Drinks and networking with time to speak to Heather after the talk
– 8pm Our session ends but you are welcome to stay longer for a drink or to network with other attendees. Heather will stay as long as required to answer any questions you may have.
– Drinks are available to purchase from the Square Club Bar and food from the Square Kitchen in the Berkeley Square Hotel