How to work effectively with bloggers to promote your business

Influencer marketing can be a cost effective way of promoting your business and this talk will show you how to work with bloggers and influencers to get the best results.

What the talk will cover

– Why you should consider working with bloggers
– Practical tips on finding bloggers to work with
– How to assess whether a blogger is right to work with your business
– Why you should look beyond the traffic numbers and social media stats
– How to work with different levels of blogger from the up-and-coming to the pro-blogger
– How to manage the risk of negative coverage
– How to get the best from a blogger engagement
– How to build beneficial long term relationships with bloggers

About the speaker

– Heather is a professional travel blogger at Heather on her travels, where she has worked with numerous leading travel brands and destinations over the last 10 years.
– Heather is the founder of Bristol Bloggers and Influencers, a community of 300+ bloggers and digital influencers in Bristol and has organised a number of successful blogger events for the group, as well as running their Twitter and Instagram channels.
– Heather is the co-founder of Travelator Media, a collective of leading UK travel bloggers, where she has manages blogger campaigns with leading travel brands such as Tourism Spain, Destination Canada and Citalia.
– Heather is co-founder of the Bristol Travel Massive group, which organises networking events for travel professionals in Bristol
– Heather is a speaker and consultant on topics related to blogging and social media.

Who is this talk for?

– Local businesses who are interested in working with bloggers to promote their business
– Marketing and PR professionals who want to understand how best work with bloggers to promote their clients.
– Bloggers who are interested in working more closely with local businesses

Format of the session

– 6pm arrive and time for a drink and networking before the talk starts
– 6.30-7.30pm Presentation with time for questions at the end
– 7.30-8pm Drinks and networking with time to speak to Heather after the talk
– 8pm Our session ends but you are welcome to stay longer for a drink or to network with other attendees. Heather will stay as long as required to answer any questions you may have.
– Drinks are available to purchase from the Square Club Bar and food from the Square Kitchen