A landing page can make or break a social media marketing campaign. All of the effort you put in to driving customers from your social media to your website can be wasted if your landing page isn’t right.

A landing page is a destination page that’s part of a specific marketing campaign or promotion. When your followers click on a link that you post, it’s the page they land on. In the build-up to Christmas 2021, its more important than ever to build landing pages that will convert your web traffic into sales.

In this 2-hour workshop, you will look at what makes a landing page convert, how to optimise and improve your landing pages, and best-in-class examples of successful landing pages. This workshop is ideal for eCommerce brands looking to get ready for the holiday season.

You will also look at social shopping functionality to ensure that your eCommerce business is ready to convert followers into customers. This will include Facebook and Instagram shopping, and Rich Pins on Pinterest.

You will learn:

– What is a landing page?

– How to optimise your landing pages

– Examples of successful landing pages

– Introduction to social shopping on Facebook and Instagram

– Best practice social shopping

– Rich Pins on Pinterest

The session will take place on Zoom and will include a live Q&A session with Alison.