Talk: Market Analysis for start up and existing businesses
This event is for you if you want to gain an insight into potential customers and your competition.
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April 11, 2023
8:15 am - 11:30 am
This event is for you if you want to gain an insight into potential customers and your competition.
Market Analysis is the basis of your marketing plan and will help to justify your sales forecast. You must visit these areas frequently as market conditions are constantly changing in these VUCA (volatility, uncertainty, complexity, and ambiguity) times.
Hgkc Associate Partner Joe Constant will take you through the core components of Market Analysis:
• Industry Analysis – Assessing the general industry environment in which you compete.
• Target Market Analysis – Identifying and quantifying the customers that you will be targeting for sales.
Market Analysis allows you to back up your ideas with figures, data, and facts, helping you create an efficient and convincing business plan. The more you do, the more likely you will be able to recognise market potential early on and avoid making the wrong decisions.
If you would like to learn how to identify any existing knowledge gaps and estimate marketing attractiveness by ascertaining the market entry barrier then join us on the 11th April 2023 at Square Works.
Joe Constant will be leading the discussion. He is an expert behavioural coach who has been helping businesses perform market analysis and reach their business goals for years. He is also running hgkc’s Aspire Business programme helping micro and small businesses who want to grow and learn with other like-minded individuals to help them build the right action plan which will ensure that growth is achieved.
Coffee and breakfast will be available from 8.15am, the conversation will be from 8.45-10.45, and open networking until 11.30am.
All attendees will receive a copy of Stewart’s Brand Compass eBook after the event.
Hgkc – Lead, Innovate, Exit
To ensure participation with full confidence the round table discussion will be under strict Chatham House rules – nothing will be attributed without prior permission and full anonymity will be maintained if desired.
