– What’s the difference between hobby blogging and blogging for business growth
– How blogging fits into your marketing arsenal and is different from a website
– The rewards you can expect from blogging effectively and strategically
– How to create a blogging strategy for business growth
– How to ensure you’re never stuck for content ideas again
– 4 things you can do right now to increase your chances of blogging success

Claire Robinson is an award-winning advertising creative and digital copywriter with over 20 years’ experience creating successful print and digital campaigns for leading brands, such as Lurpak, Eurostar, Mitsubishi, Nationwide, Starbuck and Next.

Claire provides blogging/social media consultancy and coaching for small businesses and entrepreneurs and runs a successful blog about weekend breaks in the UK and Europe at Weekend Candy. Claire is the co-founder of Cotswold Blogger and Influencers and you can read about her professional services at: http://mecopybird.co.uk/

– Small businesses who have just started a blog but don’t know what to do or how to use it as an effective marketing tool
– Small businesses who are not sure whether they need a blog 
– Bloggers who want to take a more strategic view to develop their blog as a business

– 6pm arrive and time for a drink and networking before the talk starts
– 6.30-7.30pm Presentation with time for questions at the end
– 7.30-8pm drinks and networking with time to speak to Claire after the talk
– 8pm – our session ends but you are welcome to stay longer for a drink or to network with other attendees
– Drinks are available to purchase from the Square Club Bar and food from the Square Kitchen in the Berkeley Square Hotel